Uncommonly effective graphic design
We build iconic graphics, logos, marks, collateral, assets & deliverables that will make you stop in your tracks and take a deep breath. Whether you have a specific image in mind—or have no idea where to start—we will guide you through the design process to ensure the final result achieves all your wildest dreams.
Citronella Graphic Design is founded my me, Michael Norcross. Based in Philadelphia, Pennsylvania, I have been featured in How Magazine, American Illustration and Creative Quarterly. One time I was nominated for a Geek Award. I am the son of a taxi driver. Outside of designing graphics, I enjoy slinging ink and tombstone piledrivers.
A project in 5 rounds
Round 1—We talk
All projects start with a conversation. We get to know each other and what the goals are of your project. This is especially useful if you have never worked with a graphic designer before. We will walk your through the design process and ask all the questions. If you have examples that show what you're looking for, great! If not, that's fine too.
All projects begin with a round of 3-5 concepts. These concepts are a mix of your ideas and our own. These are usually low fidelity, black & white sketches that provide just enough detail for you to envision the final result. This also gives you the authority to guide the design while it's in progress.
From here you pick one or two concepts that fit best and we fully fresh them out. We will present this in high fidelity and sometimes include a mock up of how this design will look in the real or digital world.
We make time for any remaining revisions in this round. This is usually minimal because you have been engaged throughout the entire design process.
Round 5—File delivery
After everything is aligned and approved, I will provide the final files that are properly formatted for however they will or could be used.